Just over a month after Donald Trump was sworn in as the 45th president of the United States, The New York Times launched its first major ad campaign in recent memory. At its center was a powerful, minimalist TV commercial that debuted during the February 26 Academy Awards broadcast.
In the spot, the disembodied voices of cable-news pundits chatter away as various statements flash in black letters on a plain white screen:
The truth is our nation is more divided than ever.
The truth is alternative facts are lies.
The truth is women’s rights are human rights.
The truth is we have to protect our borders.
It concludes with a tagline: “The truth is more important now than ever.”
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