Seconds after Kylie Jenner launched her first three lines of lipstick, on November 30, 2015, all three sold out online. Less than two years later, Kylie Cosmetics is a full-service, direct-to-consumer beauty brand, with offerings that include its signature lip kits (lipstick and liner) plus eye shadows, blushes, and tools. The 19-year-old Jenner, famous for her own perfectly plump pout, continues to draw upwards of 10 million people to her Snapchat makeup tutorials and has led the brand to a reported $400 million in revenue since its launch. That’s why Jenner is No. 57 on our list of the 100 Most Creative People in Business 2017.
Fast Company spoke with the youngest member of the Kardashian-Jenner clan about how she creates those lust-worthy lip kits and what she’s learned so far from building out her own niche in an infamous family.
Fast Company: Why go into makeup?
Kylie Jenner: I can’t leave the house without lipstick. Everyone was so interested in the color I was wearing. But nothing was ever perfect for me. I just thought, Why not make my own lip kit with a liner and lipstick?
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