Up-and-coming R&B star Jovanie uses Instagram like teens do, which makes sense, since he’s only 15 years old. His feed is a highly curated place to show off upcoming music, like a new single with Lil Yachty, as well as the videos that put him on Atlantic Records’ radar, like one from when he was 13, where he belted out Usher’s “You Got It Bad.”
Fast Company sat down with Jovanie to talk about how he uses the musician-friendly platform, musical influences, and how his style has changed since he was a kid (well . . . relatively).
When did you know you wanted to start making music?
The first time I started singing, I was super nervous. I first sang to my father when I was 7, and he was playing Justin Bieber. And I started singing along and he asked, do you want to be singing? I said yes, of course. He said, I’ll make it happen. My whole family’s super supportive.
Recognize your brand’s excellence by applying to this year’s Brands That Matter Awards before the early-rate deadline, May 3.
