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How Nike stays ahead of the curve with its socially conscious marketing

It feels like, in recent years, there is no escape from brands speaking out on social and political issues. But amidst the cancel-culture chaos of socially conscious marketing, one brand stands out for its authenticity. So how does a company like Nike, with 60,000 employees, decide what issues it wants to tackle and the best way to go about it? Host Chris Denson spoke with Jarvis Sam, VP, Diversity & Inclusion, and Melanie Auguste, VP, Global Brand Marketing, about their approach.

How Nike stays ahead of the curve with its socially conscious marketing
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