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How Nike stays ahead of the curve with its socially conscious marketing

It feels like, in recent years, there is no escape from brands speaking out on social and political issues. But amidst the cancel-culture chaos of socially conscious marketing, one brand stands out for its authenticity. So how does a company like Nike, with 60,000 employees, decide what issues it wants to tackle and the best way to go about it? Host Chris Denson spoke with Jarvis Sam, VP, Diversity & Inclusion, and Melanie Auguste, VP, Global Brand Marketing, about their approach.

How Nike stays ahead of the curve with its socially conscious marketing
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The future of LGBTQ+ inclusion in the workplace

Over the past decade, corporate America has ramped up diversity and inclusion efforts, but there is still a lot of work to be done, especially with the LGBTQ+ community. Every June, thousands of companies make public gestures, pledges and and sponsorship deals during Pride Month, but not all of those companies are putting in the work to ensure safe spaces for their LGBTQ+ employees. Chris Denson caught up with Reddit’s COO, Jen Wong and Marty Chavez, former Goldman Sachs executive and current vice chairman at Sixth Street, who share their personal employment experiences and thoughts on the future of LGBTQ+ inclusion at work.

The future of LGBTQ+ inclusion in the workplace
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'It's killing us.' How Taraji P. Henson is tackling Black mental health

One in every five Americans will suffer from a mental illness at some point in their lives. Only one in three African Americans actually ever seek help and they are the least likely population to receive treatment. Founded in 2018 by Taraji P. Henson and led by Executive Director Tracie Jade Jenkins, The Boris Lawrence Henson Foundation, along with their talk show Peace of Mind with Taraji, aims to eradicate the stigma around mental health issues in the African American community.

'It's killing us.' How Taraji P. Henson is tackling Black mental health
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Asian business leaders on how we can all combat AAPI hate

In 2020, COVID-19 ignited a rise in Asian hate crimes. There were nearly 3,800 incidents reported over the course of a year. According to the Stop AAPI Hate Reporting Center, from March 2020 to December 2020, 8% of Asian-hate incidents involved workplace discrimination or refusal of service. Emily Chang, CEO of China at McCann Worldgroup, and Peter Pham, cofounder & partner at Science Inc, share what we can do to make the workplace better for the AAPI community.

Asian business leaders on how we can all combat AAPI hate
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How Intuit is reinventing HR to make tech and finance more equitable for all

Historically, diversity in the tech and finance industries has not equated to racial equity. Intuit—the maker of TurboTax, QuickBooks, and Mint—is rethinking its hiring processes and developing a culture that encourages inclusion at every level of the organization. In fact, Intuit has made a pledge to advance diversity around the world. Host Chris Denson spoke with CEO Sasan Goodarzi and Director of Racial Equity, La Toya Haynes, about HR processes and practices of the future.

How Intuit is reinventing HR to make tech and finance more equitable for all
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Ben & Jerry's has successfully blended ice cream and activism for decades—here's how

At the intersection of activism and confectionary delight is none other than Ben & Jerry’s. The company has stood up for everything from climate change to same sex marriage to Black lives matter and defunding the police. And in June 2020, the brand took a bold stance against white supremacy, proving that in business, silence is no longer an option. Host Chris Denson spoke with Head of Global Activism Strategy Christopher Miller and Global Social Mission Officer Dave Rapaport about the realities of being a mission-driven brand and what they’re doing to change their internal culture to reflect the brand's own outward ideals.

Ben & Jerry's has successfully blended ice cream and activism for decades—here's how
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How PayPal is actually closing the racial wealth gap

Black-owned businesses have been some of the worst hit by the pandemic. Now, PayPal is putting its money where its mouth is. In June 2020, in response to the Black Lives Matter protests, the company announced a $535 million commitment to to support minority-owned businesses in the fight against economic inequality. PayPal CEO Dan Schulman and EVP of global sales Peggy Alford join host Chris Denson to discuss why this needs to be a movement and not just a moment.

How PayPal is actually closing the racial wealth gap
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Netflix is disrupting the entertainment industry by fighting inequality

With over 60 million subscribers in the U.S. alone, Netflix is one of the most recognized media brands around the world. And the company needs its internal culture to be inclusive in order for its content to be diverse. Although the company has made some great strides in representation on screen, there is still work to be done. Here, Vernā Myers, VP of inclusion strategy, and Darnell Moore, director of inclusion strategy, talk to host Chris Denson about how they are transforming the company—and the industry—from the inside out.

Netflix is disrupting the entertainment industry by fighting inequality
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