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Modern Americana

Video

Harley-Davidson's race to rally new riders

Harley-Davidson, America's iconic motorcycle brand, started in 1903. It quickly became part of American pop culture, but the company has struggled in recent years. Some argue that it's due to the brand not appealing to young people. Harley-Davidson is looking to change its brand identity with the youth by focusing on its new products and messaging.

Harley-Davidson's race to rally new riders
Video

Millennials are redefining the luxury market. Here's how Tiffany's is trying to keep up

Founded in 1837, Tiffany and Co. jewelry spent more than a century as a status symbol. But by 2017, with tastes changing and Millennials putting off marriage, sales were in a serious slide. Here, chief artistic officer Reed Krakoff explains how Tiffany's is getting creative with new designs, cafes, pop-ups, riskier advertising, celebrities and more.

Millennials are redefining the luxury market. Here's how Tiffany's is trying to keep up
Video

Inside Budweiser’s quest to reclaim its crown

Budweiser is a classic American brand, but with rapidly changing consumer tastes, can it stay relevant? With the rise in craft and light beers and younger target audiences increasingly favoring wine and spirits, Budweiser has been knocked from its throne as the No. 1 beer in the United States. But they’re taking steps to reclaim their crown as the king of beers.

Inside Budweiser’s quest to reclaim its crown
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Impact

Impact

How to stay safe from the new, fast-spreading COVID-19 mutations

Impact

The U.S. rejoined the Paris Agreement. Now comes the hard part

Impact

This D.C. real estate company is helping Black and Brown residents buy homes

News

News

How to watch the NFL Conference Championships live on CBS or Fox without cable

News

IRS stimulus check still not received? Free File could be a way to claim it

News

Speak out about politics or stay silent? Either way, brands can’t win

Co.Design

Co.Design

230 audio clips in 24 countries: What life sounds like under lockdown

Co.Design

Forget the timer. There’s a Spotify playlist for perfectly cooked pasta

Co.Design

This stunning light display could make crops more sustainable

Work Life

Work Life

Do these 5 things and you’ll never run out of new ideas

Work Life

6 habits of the most innovative people

Work Life

For women in leadership, breaking unwritten rules is part of the process

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