Modern Americana Video Playlist

Millennials are redefining the luxury market. Here's how Tiffany's is trying to keep up

Founded in 1837, Tiffany and Co. jewelry spent more than a century as a status symbol. But by 2017, with tastes changing and Millennials putting off marriage, sales were in a serious slide. Here, chief artistic officer Reed Krakoff explains how Tiffany's is getting creative with new designs, cafes, pop-ups, riskier advertising, celebrities and more.

Inside Budweiser’s quest to reclaim its crown

Budweiser is a classic American brand, but with rapidly changing consumer tastes, can it stay relevant? With the rise in craft and light beers and younger target audiences increasingly favoring wine and spirits, Budweiser has been knocked from its throne as the No. 1 beer in the United States. But they’re taking steps to reclaim their crown as the king of beers.

Modern Americana

Millennials are redefining the luxury market. Here's how Tiffany's is trying to keep up

Inside Budweiser’s quest to reclaim its crown

Impact

Could this half-bike, half-scooter create a new form of urban transit?

Bill Gates says we need to focus on the places where global progress is lagging

Ikea just invested in two giant solar farms

Creativity

How to rearm the creative industry to keep the consultants at bay

Why the future of McDonald’s marketing looks a lot like Nike’s

Grit Bxng brings a bar (and bitcoin) to the boutique fitness space

Co.Design

The bizarre secret history of beds

This tiny sushi shop is smaller than most American closets

Microsoft’s trickiest product might be its most important

Work Life

The real cost of not wearing makeup at the office

Why silliness is the perfect antidote to workplace stress

The 7-day guide to improving your social intelligence