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The first-production electric snowmobile from Taiga could have an outsize impact

Can the first-production electric snowmobile from Taiga Motors really make a meaningful impact on the environment? Sure, the number of off-road vehicles in the world might pale in comparison to, say, cars, but with their emissions less regulated, they often operate in pristine natural environments, and then there’s the noise. Enter the 100% electric snowmobile from manufacturer Taiga Motors. We traveled to Stowe, Vermont, to meet with Taiga CEO Sam Bruneau about the challenges and opportunities around the electrification of off-road vehicles, and the potential impacts and benefits of riding the ‘Tesla of Snowmobiles.’

The first-production electric snowmobile from Taiga could have an outsize impact
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This breakthrough technology measures your attention and emotional response to content

SPARK Neuro is a neuroanalytics company that measures emotion and attention to optimize how successful a commerical or movie trailer can be. While focus groups can lead to bias, this new technology can reveal what you are engaged in with second-by-second precision, providing more accurate data points to provide to their clients. SPARK Neuro is starting with ads, and plans on broadening its focus to matters like politics and counter-terrorism.

This breakthrough technology measures your attention and emotional response to content
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