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Why everyone's talking about storming Area 51

The latest internet buzz comes from a Facebook event called "Storm Area 51, They Can't Stop All of Us." The group has attracted around 1.6 million people who have claimed they will attend the restricted Area 51 site in Nevada this September despite the U.S. Air Force advising against it. Fast Company asked New Yorkers what they thought of the event and it all means.
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This breakthrough technology measures your attention and emotional response to content

SPARK Neuro is a neuroanalytics company that measures emotion and attention to optimize how successful a commerical or movie trailer can be. While focus groups can lead to bias, this new technology can reveal what you are engaged in with second-by-second precision, providing more accurate data points to provide to their clients. SPARK Neuro is starting with ads, and plans on broadening its focus to matters like politics and counter-terrorism.

This breakthrough technology measures your attention and emotional response to content
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