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Why Coca-Cola's new ad has gamers upset

Coke takes an epic swing at the esports community and misses with its latest ad titled "Real Magic," and late advertising legend David Kennedy, cofounder of Wieden+Kennedy, gives us a stylish and provocative history lesson. This is Fast Company's brand hit and miss of the week.
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Why we can’t skimp on collaboration if we want to innovate

Mick Ebeling is the founder and CEO of Not Impossible Labs, whose hunger-fighting app, Bento, was a Fast Company World Changing Ideas honoree in 2021. Tiger Tyagarajan is CEO of Genpact, the global services and technology company. Together, the teams are working to enhance the capabilities and nutritional information available on the app. ‘Fast Company’ editor-in-chief Stephanie Mehta sat down with them to discuss the collaboration.

Why we can’t skimp on collaboration if we want to innovate
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