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We’re All “Player One”: Identity in an Avatar-Friendly World

The dawn of superintelligence will also mean the dawn of new opportunities for humans to invent and reinvent themselves online. Vast computing power will enable—and encourage—people to create and deploy multiple versions of themselves into the virtual world. What does this new form of diversity foretell for meaningful human connection and sense of community?
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This breakthrough technology measures your attention and emotional response to content

SPARK Neuro is a neuroanalytics company that measures emotion and attention to optimize how successful a commerical or movie trailer can be. While focus groups can lead to bias, this new technology can reveal what you are engaged in with second-by-second precision, providing more accurate data points to provide to their clients. SPARK Neuro is starting with ads, and plans on broadening its focus to matters like politics and counter-terrorism.

This breakthrough technology measures your attention and emotional response to content
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