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To challenge the status quo you need to lead by example

Twin sisters Antoinette M. Clarke, SVP of Branded Entertainment & Innovation at CBS, and Tricia Clarke-Stone, cofounder & CEO of the marketing and advertising agency WP Narrative, are co-authors of 'Double Down: Bet on yourself and succeed on your terms'. Here, the two discuss how they challenge the status quo to create success for themselves.
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Political ads are a $6 billion industry. Here's how they're targeting you

President Donald Trump and former New York City Mayor Michael Bloomberg both ran $11 million worth of political ads during Super Bowl LIV. It's the first time in history that any candidates have done so. In total, the 2020 political cycle is expected to rack up $6 billion in ad spending, which begs the question: are political ads worth the money? [Photos: Drew Angerer/Getty (Trump at rally); Michael Ciaglo/Getty (Bloomberg at event); Drew Angerer/Getty (Bloomberg at press conference]

Political ads are a $6 billion industry. Here's how they're targeting you
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