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This High-Seas Bourbon Baron Doesn't Mind Having A Few Bad Ideas

Trey Zoeller has a simple response to skeptics who think his process for aging whiskey aboard a ship is just a marketing gimmick: "Try it!" The founder of Jefferson's Bourbon, Zoeller isn't shy about innovating on an age-old craft, including in some ways that don't always pan out. "I never want to force an idea," he explains--but only after trying it first.
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Ben & Jerry's has successfully blended ice cream and activism for decades—here's how

At the intersection of activism and confectionary delight is none other than Ben & Jerry’s. The company has stood up for everything from climate change to same sex marriage to Black lives matter and defunding the police. And in June 2020, the brand took a bold stance against white supremacy, proving that in business, silence is no longer an option. Host Chris Denson spoke with Head of Global Activism Strategy Christopher Miller and Global Social Mission Officer Dave Rapaport about the realities of being a mission-driven brand and what they’re doing to change their internal culture to reflect the brand's own outward ideals.

Ben & Jerry's has successfully blended ice cream and activism for decades—here's how
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