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This High-Seas Bourbon Baron Doesn't Mind Having A Few Bad Ideas

Trey Zoeller has a simple response to skeptics who think his process for aging whiskey aboard a ship is just a marketing gimmick: "Try it!" The founder of Jefferson's Bourbon, Zoeller isn't shy about innovating on an age-old craft, including in some ways that don't always pan out. "I never want to force an idea," he explains--but only after trying it first.
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Political ads are a $6 billion industry. Here's how they're targeting you

President Donald Trump and former New York City Mayor Michael Bloomberg both ran $11 million worth of political ads during Super Bowl LIV. It's the first time in history that any candidates have done so. In total, the 2020 political cycle is expected to rack up $6 billion in ad spending, which begs the question: are political ads worth the money? [Photos: Drew Angerer/Getty (Trump at rally); Michael Ciaglo/Getty (Bloomberg at event); Drew Angerer/Getty (Bloomberg at press conference]

Political ads are a $6 billion industry. Here's how they're targeting you
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