advertisement
advertisement

This Driverless Taxi Could Soon Be Your Next Ride—And Other Stories You Might’ve Missed

Here's your April 7th weekly roundup of some of the stories we're covering at Fast Company.
advertisement
Video

This breakthrough technology measures your attention and emotional response to content

SPARK Neuro is a neuroanalytics company that measures emotion and attention to optimize how successful a commerical or movie trailer can be. While focus groups can lead to bias, this new technology can reveal what you are engaged in with second-by-second precision, providing more accurate data points to provide to their clients. SPARK Neuro is starting with ads, and plans on broadening its focus to matters like politics and counter-terrorism.

This breakthrough technology measures your attention and emotional response to content
advertisement
advertisement