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This breakthrough technology measures your attention and emotional response to content

SPARK Neuro is a neuroanalytics company that measures emotion and attention to optimize how successful a commerical or movie trailer can be. While focus groups can lead to bias, this new technology can reveal what you are engaged in with second-by-second precision, providing more accurate data points to provide to their clients. SPARK Neuro is starting with ads, and plans on broadening its focus to matters like politics and counter-terrorism.
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2 Latinx trailblazers on overcoming obstacles and finding your superpower

The Pew Research Center found that the U.S. Hispanic population in 2020 accounted for 51% of the entire U.S. population growth that year. Despite the stats, Black and Hispanic workers are the most underrepresented in the highest-paying and most influential positions and overrepresented in roles such as assistants and laborers. It comes as no surprise that the number of Latinx-owned businesses are booming as entrepreneurs are starting their own ventures. Host Chris Denson speaks with Christine De La Rosa, CEO and cofounder of The People’s Ecosystem, and Emmy award-winning journalist and president at The Futuro Media Group Maria Hinojosa to discuss their journeys.

2 Latinx trailblazers on overcoming obstacles and finding your superpower
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