advertisement
advertisement

This breakthrough technology measures your attention and emotional response to content

SPARK Neuro is a neuroanalytics company that measures emotion and attention to optimize how successful a commerical or movie trailer can be. While focus groups can lead to bias, this new technology can reveal what you are engaged in with second-by-second precision, providing more accurate data points to provide to their clients. SPARK Neuro is starting with ads, and plans on broadening its focus to matters like politics and counter-terrorism.
advertisement
Video

Netflix is disrupting the entertainment industry by fighting inequality

With over 60 million subscribers in the U.S. alone, Netflix is one of the most recognized media brands around the world. And the company needs its internal culture to be inclusive in order for its content to be diverse. Although the company has made some great strides in representation on screen, there is still work to be done. Here, Vernā Myers, VP of inclusion strategy, and Darnell Moore, director of inclusion strategy, talk to host Chis Denson about how they are transforming the company—and the industry—from the inside out.

Netflix is disrupting the entertainment industry by fighting inequality
advertisement
advertisement