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This breakthrough technology measures your attention and emotional response to content

SPARK Neuro is a neuroanalytics company that measures emotion and attention to optimize how successful a commerical or movie trailer can be. While focus groups can lead to bias, this new technology can reveal what you are engaged in with second-by-second precision, providing more accurate data points to provide to their clients. SPARK Neuro is starting with ads, and plans on broadening its focus to matters like politics and counter-terrorism.
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Corporate America is overlooking a neglected talent pool-former felons

Shaka Senghor, ex-convict and author of 'Writing My Wrongs: Life, Death, and Redemption', found himself selling crack at the age of 14. After turning his life around in prison, he discovered his talent as a writer and businessman. Senghor discusses how his past filled with crime helped prepare him for the business world. He believes big companies today can enhance their businesses while helping the lives of those who have served jail time.

Corporate America is overlooking a neglected talent pool-former felons
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