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The Secret Behind Starbucks’ Iconic Logo

After several iterations of the logo, one slight change brought us the image that millions of people see every day.
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Why we can’t skimp on collaboration if we want to innovate

Mick Ebeling is the founder and CEO of Not Impossible Labs, whose hunger-fighting app, Bento, was a Fast Company World Changing Ideas honoree in 2021. Tiger Tyagarajan is CEO of Genpact, the global services and technology company. Together, the teams are working to enhance the capabilities and nutritional information available on the app. ‘Fast Company’ editor-in-chief Stephanie Mehta sat down with them to discuss the collaboration.

Why we can’t skimp on collaboration if we want to innovate
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