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The key to growing your brand is understanding the nuances

Dawn Ostroff, chief content officer for Spotify, and Jack Davis, cofounder and CEO of Crypt TV, discuss how to stay ahead of the curve when it comes to media trends, the importance of understanding the differences between gen-Z and millennials, and creating content for specific social platforms.
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This video will probably be banned in China—here's why

The US-China trade war is reshaping business globally. American airline companies, fashion brands, and most recently the NBA are self-censoring for fear of upsetting the Chinese Communist Party. Large US corporations fear taking a side on the Hong Kong protests or on its territories—Taiwan, Tibet and Tiananmen—due to the possibility of losing out on such a profitable market. By doing so, are these companies promoting Chinese propaganda? And what should be done about it? There isn't a clear-cut answer.

This video will probably be banned in China—here's why
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