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The Industries of the Superintelligent Future

Gucci President and CEO Marco Bizzarri, and Alec Ross, author and visiting professor at King’s College London, explore the ways superintelligent machines will shape creative industries and push business and society in new and unexpected directions.
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This breakthrough technology measures your attention and emotional response to content

SPARK Neuro is a neuroanalytics company that measures emotion and attention to optimize how successful a commerical or movie trailer can be. While focus groups can lead to bias, this new technology can reveal what you are engaged in with second-by-second precision, providing more accurate data points to provide to their clients. SPARK Neuro is starting with ads, and plans on broadening its focus to matters like politics and counter-terrorism.

This breakthrough technology measures your attention and emotional response to content
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