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The Atlanta Falcons' Revolutionary New Stadium Is Unlike Any Other You've Seen

As the 2017 NFL season kicks off, the Atlanta Falcons have a new home in the Mercedes-Benz Stadium. The $1.5 billion arena is an engineering and technical marvel, designed to offer a new fan experience--from a record 58-foot high 360-degree digital screen to unfettered walking access--and to give Atlanta’s skyline a dramatic design signature. Even the retractable roof contains a twist, a nifty optical illusion weighing several thousand tons of steel.
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This breakthrough technology measures your attention and emotional response to content

SPARK Neuro is a neuroanalytics company that measures emotion and attention to optimize how successful a commerical or movie trailer can be. While focus groups can lead to bias, this new technology can reveal what you are engaged in with second-by-second precision, providing more accurate data points to provide to their clients. SPARK Neuro is starting with ads, and plans on broadening its focus to matters like politics and counter-terrorism.

This breakthrough technology measures your attention and emotional response to content
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