advertisement
advertisement

Spiked seltzer is the hottest drink of 2019

Spiked seltzer is everywhere. Whether you're at a pool party, a concert, or just at your local grocery store, it's hard to miss the cans of flavored fizzy alcohol. Sales of spiked seltzer have grown by 200% in the last year, and more big-name players are trying to grab a share of the market. For now, there's a clear winner: White Claw. We hit the streets of New York to find out why spiked seltzer became so popular in 2019.
advertisement
Video

Could your side hustle become a second career?

In this episode of Hit the Ground Running podcast, Yasmin and Christina turned to Jasmine Lawrence, founder of natural hair and body care line Eden BodyWorks, to learn more about how to turn their hobbies into additional streams of income. In addition to being the CEO of her own company, Lawrence is a product manager on the Everyday Robot Project at X. The first thing she advises? Stop thinking of your side hustle as a secondary job. Instead, think of yourself as someone who has dual careers.

Could your side hustle become a second career?
Video

How Nike stays ahead of the curve with its socially conscious marketing

It feels like, in recent years, there is no escape from brands speaking out on social and political issues. But amidst the cancel-culture chaos of socially conscious marketing, one brand stands out for its authenticity. So how does a company like Nike, with 60,000 employees, decide what issues it wants to tackle and the best way to go about it? Host Chris Denson spoke with Jarvis Sam, VP, Diversity & Inclusion, and Melanie Auguste, VP, Global Brand Marketing, about their approach.

How Nike stays ahead of the curve with its socially conscious marketing
advertisement
advertisement