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Rejection hurts—but here’s how to use it to get ahead

Nobody likes rejection, and our brains interpret it as almost exactly like physical pain. But research suggests that getting shut down has real benefits. We put that theory to the test for a week--here’s what happened.
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This breakthrough technology measures your attention and emotional response to content

SPARK Neuro is a neuroanalytics company that measures emotion and attention to optimize how successful a commerical or movie trailer can be. While focus groups can lead to bias, this new technology can reveal what you are engaged in with second-by-second precision, providing more accurate data points to provide to their clients. SPARK Neuro is starting with ads, and plans on broadening its focus to matters like politics and counter-terrorism.

This breakthrough technology measures your attention and emotional response to content
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