Revered in the beauty and fashion industries and considered one of the world’s most influential makeup artists, Pat McGrath and her eponymous makeup line are known to be the gold standard for quality, design, and creativity. And there’s a reason it’s called Pat McGrath Labs—she’s an alchemist at her core, inventing game-changing formulas for runways and translating them into products for the everyday consumer. In this conversation, learn how McGrath keeps her creativity flowing and how she’s managed to create her own lane in an oversaturated industry.