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Nike's touching Kobe Bryant tribute is branding done right

From the Mike Bloomberg 2020 campaign's failed satirical tweets to Nike's well-thought out and respectful Kobe Bryant tribute, here's a look at the brands that either nailed their marketing or seriously missed the mark this week.
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Why we can’t skimp on collaboration if we want to innovate

Mick Ebeling is the founder and CEO of Not Impossible Labs, whose hunger-fighting app, Bento, was a Fast Company World Changing Ideas honoree in 2021. Tiger Tyagarajan is CEO of Genpact, the global services and technology company. Together, the teams are working to enhance the capabilities and nutritional information available on the app. ‘Fast Company’ editor-in-chief Stephanie Mehta sat down with them to discuss the collaboration.

Why we can’t skimp on collaboration if we want to innovate
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How Geena Davis is fighting for better representation of women on-screen

Geena Davis is an Academy Award-winning actor and activist, who has spent the past decade fighting for gender equality in Hollywood. In this episode of ‘Hero’s Journey,’ we learn how Davis got her first big break and went onto land so many iconic roles playing strong female characters throughout her career. She discusses her pioneering work with the Geena Davis Institute on Gender in Media as well as the Bentonville Film Festival and how she has helped change the statistics around representation in Hollywood.

How Geena Davis is fighting for better representation of women on-screen
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