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Nike and the art of politicizing a brand this NFL season

As the NFL begins its regular season, it’s expected that the debate around players who kneel during the National Anthem will continue. Especially after Colin Kaepernick, who led the protests, landed a spot in Nike’s Just Do It ad campaign, drawing tremendous praise and scorn.
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Ben & Jerry's has successfully blended ice cream and activism for decades—here's how

At the intersection of activism and confectionary delight is none other than Ben & Jerry’s. The company has stood up for everything from climate change to same sex marriage to Black lives matter and defunding the police. And in June 2020, the brand took a bold stance against white supremacy, proving that in business, silence is no longer an option. Host Chris Denson spoke with Head of Global Activism Strategy Christopher Miller and Global Social Mission Officer Dave Rapaport about the realities of being a mission-driven brand and what they’re doing to change their internal culture to reflect the brand's own outward ideals.

Ben & Jerry's has successfully blended ice cream and activism for decades—here's how
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