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Nike and the art of politicizing a brand this NFL season

As the NFL begins its regular season, it’s expected that the debate around players who kneel during the National Anthem will continue. Especially after Colin Kaepernick, who led the protests, landed a spot in Nike’s Just Do It ad campaign, drawing tremendous praise and scorn.
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Political ads are a $6 billion industry. Here's how they're targeting you

President Donald Trump and former New York City Mayor Michael Bloomberg both ran $11 million worth of political ads during Super Bowl LIV. It's the first time in history that any candidates have done so. In total, the 2020 political cycle is expected to rack up $6 billion in ad spending, which begs the question: are political ads worth the money? [Photos: Drew Angerer/Getty (Trump at rally); Michael Ciaglo/Getty (Bloomberg at event); Drew Angerer/Getty (Bloomberg at press conference]

Political ads are a $6 billion industry. Here's how they're targeting you
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