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Living Algorithms: Artificial Intelligence Gets Deeply Personal

Increasingly, artificial intelligence is being deployed to allow companies to understand and explore intimacy, feelings, beliefs, and desire—soft skills that go beyond rote predictive analytics. How can companies deploy artificial intelligence to deepen the personal touch and the emotional connection with clients and customers? How do we match this intimacy with privacy and the protection it demands?
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This breakthrough technology measures your attention and emotional response to content

SPARK Neuro is a neuroanalytics company that measures emotion and attention to optimize how successful a commerical or movie trailer can be. While focus groups can lead to bias, this new technology can reveal what you are engaged in with second-by-second precision, providing more accurate data points to provide to their clients. SPARK Neuro is starting with ads, and plans on broadening its focus to matters like politics and counter-terrorism.

This breakthrough technology measures your attention and emotional response to content
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