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Lil Nas X and ’Old Town Road’ are changing what it means to be No. 1

Lil Nas X has broken records by becoming the first artist to have a song spend 17 weeks at the top of Billboard’s Hot 100. His viral hit, ’Old Town Road,’ has ushered in a new era for the music industry. Fast Company hit the streets of New York to find out how people felt about the song and its impact on the music industry.
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This breakthrough technology measures your attention and emotional response to content

SPARK Neuro is a neuroanalytics company that measures emotion and attention to optimize how successful a commerical or movie trailer can be. While focus groups can lead to bias, this new technology can reveal what you are engaged in with second-by-second precision, providing more accurate data points to provide to their clients. SPARK Neuro is starting with ads, and plans on broadening its focus to matters like politics and counter-terrorism.

This breakthrough technology measures your attention and emotional response to content
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