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I Tried To Buy My Boss The Perfect Gift

Writer Katharine Schwab is on a personal mission to become a better version of herself. Buying a gift for a loved one is easy, but buying a gift for a colleague is difficult, and nobody wants a generic candle. She's meeting up with John Ruhlin, author of "Giftology," to find the perfect present for Fast Company's editor Noah Robischon.
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This breakthrough technology measures your attention and emotional response to content

SPARK Neuro is a neuroanalytics company that measures emotion and attention to optimize how successful a commerical or movie trailer can be. While focus groups can lead to bias, this new technology can reveal what you are engaged in with second-by-second precision, providing more accurate data points to provide to their clients. SPARK Neuro is starting with ads, and plans on broadening its focus to matters like politics and counter-terrorism.

This breakthrough technology measures your attention and emotional response to content
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