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How we used our close connection with our audience to create a more meaningful user experience

Brands are struggling to stand out in today's oversaturated media landscape. In order to be competitive, Fast Company decided to find out what problems readers were experiencing, and work to solve them by creating meaningful connections with them.
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Corporate America is overlooking a neglected talent pool-former felons

Shaka Senghor, ex-convict and author of 'Writing My Wrongs: Life, Death, and Redemption', found himself selling crack at the age of 14. After turning his life around in prison, he discovered his talent as a writer and businessman. Senghor discusses how his past filled with crime helped prepare him for the business world. He believes big companies today can enhance their businesses while helping the lives of those who have served jail time.

Corporate America is overlooking a neglected talent pool-former felons
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