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How Nike stays ahead of the curve with its socially conscious marketing

It feels like, in recent years, there is no escape from brands speaking out on social and political issues. But amidst the cancel-culture chaos of socially conscious marketing, one brand stands out for its authenticity. So how does a company like Nike, with 60,000 employees, decide what issues it wants to tackle and the best way to go about it? Host Chris Denson spoke with Jarvis Sam, VP, Diversity & Inclusion, and Melanie Auguste, VP, Global Brand Marketing, about their approach.
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'It's killing us.' How Taraji P. Henson is tackling Black mental health

One in every five Americans will suffer from a mental illness at some point in their lives. Only one in three African Americans actually ever seek help and they are the least likely population to receive treatment. Founded in 2018 by Taraji P. Henson and led by Executive Director Tracie Jade Jenkins, The Boris Lawrence Henson Foundation, along with their talk show Peace of Mind with Taraji, aims to eradicate the stigma around mental health issues in the African American community.

'It's killing us.' How Taraji P. Henson is tackling Black mental health
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Pour a cold one for your dog with Anheuser-Busch’s latest brew

Anheuser-Busch, the makers of Budweiser, Michelob, Busch, and many other beer and alcohol brands, is a market leader of innovation for alcoholic beverages of the future. Over the past 10 years, there has been a major cultural shift in drinking behaviors, especially among younger generations. Anheuser-Busch found a new way to put its customers first—by putting their dogs first. Dog Brew is an alcohol-free bone broth product for dogs.

Pour a cold one for your dog with Anheuser-Busch’s latest brew
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