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How National Geographic stays relevant in the Instagram era

CEO Courteney Monroe is using scripted television and Instagram to make the brand relevant to to everyone, from your grandparents to science and nature-loving gen-Z. Photo credit: Carlton Ward / National Geographic
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This breakthrough technology measures your attention and emotional response to content

SPARK Neuro is a neuroanalytics company that measures emotion and attention to optimize how successful a commerical or movie trailer can be. While focus groups can lead to bias, this new technology can reveal what you are engaged in with second-by-second precision, providing more accurate data points to provide to their clients. SPARK Neuro is starting with ads, and plans on broadening its focus to matters like politics and counter-terrorism.

This breakthrough technology measures your attention and emotional response to content
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