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How Diversifying Barbie's Look Dramatically Increased Sales

With a new generation of parents less than thrilled with Barbie's classic figure, Mattel made the decision to modernize the iconic doll.
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This breakthrough technology measures your attention and emotional response to content

SPARK Neuro is a neuroanalytics company that measures emotion and attention to optimize how successful a commerical or movie trailer can be. While focus groups can lead to bias, this new technology can reveal what you are engaged in with second-by-second precision, providing more accurate data points to provide to their clients. SPARK Neuro is starting with ads, and plans on broadening its focus to matters like politics and counter-terrorism.

This breakthrough technology measures your attention and emotional response to content
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