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Director Richard Linklater reveals the challenges of telling an interesting story

Director Richard Linklater has worked on renowned films like 'Dazed and Confused' and 'Before Sunrise.' The five-time Oscar nominee sat down with us and talked through the ideas behind some of his most memorable films. He also discussed his own similarities to the protagonist of his latest effort, 'Where'd You Go, Bernadette.'
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This breakthrough technology measures your attention and emotional response to content

SPARK Neuro is a neuroanalytics company that measures emotion and attention to optimize how successful a commerical or movie trailer can be. While focus groups can lead to bias, this new technology can reveal what you are engaged in with second-by-second precision, providing more accurate data points to provide to their clients. SPARK Neuro is starting with ads, and plans on broadening its focus to matters like politics and counter-terrorism.

This breakthrough technology measures your attention and emotional response to content
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