advertisement
advertisement

Americans don’t know about the world’s biggest sports event, apparently

The Super Bowl is the biggest game of the year, right? Wrong. Nearly 400 million people will watch The Champions League Final this Saturday in Madrid. We hit the streets of New York City to find out why so few Americans are invested in the world's most popular sport.
advertisement
Video

This breakthrough technology measures your attention and emotional response to content

SPARK Neuro is a neuroanalytics company that measures emotion and attention to optimize how successful a commerical or movie trailer can be. While focus groups can lead to bias, this new technology can reveal what you are engaged in with second-by-second precision, providing more accurate data points to provide to their clients. SPARK Neuro is starting with ads, and plans on broadening its focus to matters like politics and counter-terrorism.

This breakthrough technology measures your attention and emotional response to content
advertisement
advertisement