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A questionable celebrity cash grab for McDonald's and Ocean Spray's viral TikTok moment — brand hit and miss of the week

Soon after releasing their Travis Scott Meal, McDonald's adds yet another celebrity endorsement with the J Balvin Meal, while Ocean Spray takes advantage of TikTok star Doggface208's viral video.
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Why we can’t skimp on collaboration if we want to innovate

Mick Ebeling is the founder and CEO of Not Impossible Labs, whose hunger-fighting app, Bento, was a Fast Company World Changing Ideas honoree in 2021. Tiger Tyagarajan is CEO of Genpact, the global services and technology company. Together, the teams are working to enhance the capabilities and nutritional information available on the app. ‘Fast Company’ editor-in-chief Stephanie Mehta sat down with them to discuss the collaboration.

Why we can’t skimp on collaboration if we want to innovate
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