Zoe Mendelson

Mapping Mexico City’s Vast, Informal Transit System

The city’s peseros–unofficial microbuses without marked routes–are incredibly helpful. But, until now, no one knew where they all went.

This Amazing App Could Integrate Every Urban Transportation System—And Pay You Not To Drive

NextCity is a prototype transportation app that will tell you the fastest way to get around your city—and then offer you deals on transportation options that will help reduce congestion.

100 Real Dads, An Acclaimed Director, Lots Of Crying: Behind Toyota’s Tearjerking Dadvertising Hit

Director Lauren Greenfield and the creative team at Saatchi LA talk about capturing real fathers for a viral Super Bowl teaser.

Can You Stop Traffic By Making Every Citizen Responsible For A Smooth Commute?

A new app in Mexico City lets people use real-time congestion data to–hopefully–make smarter decisions about how they get to work.

Mapping New York’s Vacant Lots, To Use Them To Create A More Vibrant City

After tearing down many buildings in the name of “clearing slums,” the city left giant holes in the urban landscape that it never filled. Now an organization wants to do grassroots development in those holes. So it developed a tool to find them.

Help Put Ice Cube On The Goodyear Blimp For Charity

To commemorate the very good day Ice Cube recounts in his classic song, some enterprising folks are giving money to kids–and enlisting the legendary dirigible to help. No AK use required.

Emoji Major No. 16: The Hunger Games: Catching Fire In Emoji

Emoji Major No. 15: Emoji Major, Emoji Mayor Rob Ford

Emoji Major No. 14: Twitter, Gone Public…And All-Emoji

Jim Jarmusch Outs Himself As A Mycophile In “Only Lovers Left Alive”

The trailer for Jarmusch’s hipster vampire flick caused a stir when it hit a few days ago. What it doesn’t show, though, is an odd scene starring Amanita Muscaria. Here’s what it means.

Emoji Major No. 13: Your Emoji Life Coach

This week, before the holidays come and your issues get way too big for small emoji, Zoe Mendelson plays shrink.

Emoji Major No. 12: It’s The Great Pumpkin Emoji, Charlie Brown

Emoji Major No. 12: It’s The Great Pumpkin Emoji, Charlie Brown

New York’s Love Affair With Citi Bike, Visualized

New York’s bike share has been around for enough time to start evaluating its success. This infographic takes you through the numbers of the first 100 days: People love the blue bikes.

Emoji Major No. 11: “Carrie,” Then And Now (In Emoji)

How do you say “bucket of pig’s blood” in emoji? This week, spooked by the new Carrie, Zoe Mendelson goes to ’70s prom.

Emoji Major No. 10: The Government Shutdown

This week, Zoe Mendelson takes it to our nation’s capital, where the fate of the country is in the hands of ridiculous little characters.

Emoji Major No. 9: “Gravity” Opens (Emoji In Space)

Emoji Major No. 9: “Gravity” Opens (Emoji In Space)

Emoji Major No. 8: An Emoji Upgrade For Katy Perry