Yvonne Lin

Yvonne has 16 years of experience designing best-selling products, branding, and digital experiences for companies like Under Armour, Johnson & Johnson, Nissan and Lego and she's an inventor on more than 20 patents. As an avid skier, Yvonne became painfully aware that the outdoor industry fell short of meeting her gear and apparel needs. She co-founded the Femme Den and 4B to help companies understand and design for women. She also spends a lot of time baking and dressing up her small kid in a variety of unwieldy and fuzzy outfits.