Wendy Marx

Wendy Marx is President of Marx Communications, an award-winning boutique B2B Public Relations agency known for turning companies and executives, including start-ups, into thought leaders. Follow her on Twitter @wendymarx and on Google+ @ plus.google.com/+wendymarx.

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The New B2B Public Relations Are A Hybrid Of Traditional And Social

As social networks continue to explode, there’s been a lot of clamor about the death of traditional marketing techniques. A case in point is a recent Harvard Business Review piece titled, “Marketing is Dead.” The fact is that these death mongers have it backwards. You can’t have a thriving social network without a wide array of tried and true marketing methods–after all, social media mavens aren’t usually “friends” of corporate marketers.

The New B2B Public Relations Are A Hybrid Of Traditional And Social
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