Tatsuya Nakagawa

Stories by Tatsuya NakagawaRSS

Fast Company

The Innovation Gut Check: Don’t Fall In Love With Your “Babies”

Companies that want to stay successful and innovative routinely give death warrants to their products. Look at how many products Google alone abandoned more than a dozen in 2011. Here’s how to keep commercial viability at the forefront, and what role marketing plays.

Fast Company

If You Lose Your Cool, You Won’t Get it Back

Building a business around being cool is really hard. Keeping it there is even harder. But the toughest of all is getting your cool edge back if you ever lose it. The good news for innovators is that refocusing on being credible can be just as profitable as being cool, without as much inherent risk.

Fast Company

Innovation: Old Often Becomes New

Originality is overrated. Engineers are often told in engineering schools that a good design typically consists of 45% duplication, 45% slight modification and 10% originality. Those who follow this principle benefit from the experience of their predecessors. Their designs tend to work. That is the way it should be.

Fast Company

Adjust Your Rear View Mirror Before Launching a Product

When engineering, product development and marketing & sales people get together and do a great job in successfully pushing a new product into the market to rave reviews, things can still fall apart. There can still be important blind spots in the system to watch out for. Big companies are not immune to this problem.

advertisement

advertisement