Tara Moore

Camille Gibson

VP of marketing, General Mills

Camille Gibson

Catherine Hoke

Founder, CEO, Defy Ventures

Catherine Hoke

Fast Company Magazine

How We Name Our Personal Bots

First came Siri. Now there’s Cortana, the new digital personal assistant for Windows Phone. Experts explain why mysterious, futuristic names are all the rage.

How We Name Our Personal Bots

Fast Company Magazine

How to Franchise to Infinity

Final Fantasy was once the gold standard of video games–but that was back in 1987. Many titles have since stolen its glory, but Final Fantasy still hasn’t reached its finale: Its 14th edition comes out on PlayStation 4 this month. Longtime fans lay out its survival strategies.

How to Franchise to Infinity

Fast Company Magazine

Preposterous New Plastics

Procter & Gamble’s newly patented manufacturing process makes plastic packaging up to 75% thinner–potentially saving P&G up to $1 billion per year and keeping countless tons of waste out of landfills. The move follows similar thinning down by Poland Spring and Nivea. But other plastics makers are taking an even more radical turn.

Preposterous New Plastics

Fast Company Magazine

Mission: Design Defense

Great design is more than just great looking. It’s also valuable, and designers are increasingly turning to design patents to protect their wares from copycats.

Mission: Design Defense

Fast Company Magazine

Fly the Friendlier Skies

Celebrated restaurateur Danny Meyer’s firm, Hospitality Quotient, has Delta as a major client–but he isn’t improving the food. The business is teaching customer service. Can he have much success in the airline industry, where low fares dominate?

Fly the Friendlier Skies

“Beyond: Two Souls,” Mixing Cinema And Video Games, One Movie Star Avatar At A Time

Using techniques borrowed from James Cameron’s Avatar, Quantic Dream founder David Cage has created a mighty weapon in his games: emotion.

Fast Company Magazine

The Digital Public Library Of America Launches, But Doesn’t Google Already Do That?

The Digital Public Library of America launches this month, aiming to put America’s entire literary history online. But, wait…

The Digital Public Library Of America Launches, But Doesn’t Google Already Do That?

Superhero Factory Marvel Tries On A New Digital Utility Belt

With adaptive sound to original shows and even Wolverine’s new adventures in Japan, the comic company’s growing far bigger than books.

Superhero Factory Marvel Tries On A New Digital Utility Belt

Fast Company Magazine

The Recommender: Greg Alvo, Jane McGonigal And More On What They’re Loving This Month

Recommendations on books, apps, TV shows and more.

The Recommender: Greg Alvo, Jane McGonigal And More On What They’re Loving This Month

Fast Company Magazine

The Recommender: Avner Ronen, Kelsey Falter, And More On What They’re Loving This Month

What are you loving this month?

The Recommender: Avner Ronen, Kelsey Falter, And More On What They’re Loving This Month

Fast Company Magazine

The Recommender: Ben Smith, Susan McCue, And More On What They’re Loving This Month

What are you loving this month?

The Recommender: Ben Smith, Susan McCue, And More On What They’re Loving This Month

Fast Company Magazine

Foursquare’s Tristan Walker Checks Out For Andreessen Horowitz

FourSquare’s Tristan Walker is checking out for Andreessen Horowitz.

Foursquare’s Tristan Walker Checks Out For Andreessen Horowitz

06.05.12 | 3:30 pm

Lily Cole

Brand Ambassador, The Body Shop

Lily Cole

06.05.12 | 3:29 pm

Nancy Lublin

CEO, DoSomething.org

Nancy Lublin

Alessandra Lariu

Cofounder, SheSays

Alessandra Lariu

06.05.12 | 3:29 pm

Pamela Jeffery

Founder, Women’s Executive Network

Pamela Jeffery

06.05.12 | 3:29 pm

Gina Harman

CEO, Accion U.S. Network

Gina Harman

06.05.12 | 3:29 pm

Erin Ganju

Cofounder and CEO, Room To Read

Erin Ganju

Impact

How London plans to ‘rewild’ the city

A rocket scientist designed a solution for your moldy strawberries

This company crushes old roads—and rebuilds them to store carbon

News

Are you wealthy? Here’s how much money Americans say they need to live comfortably

Equal pay comes to U.S. soccer: Here’s what to know about the landmark win for women players

Target stock plummets, profits clobbered as inflation comes for retail

Co.Design

After smart homes and smart rings, meet Can Go, the world’s smartest cane

Cluttercore: What’s really behind Gen Z’s revolt against minimalism?

Adidas’s jaw-dropping new office sets an audacious standard for the future of work

Work Life

A neuroscientist on the shifts in our media use and the effect on our brains

3 ‘creator’ soft skills that can get you hired

How to write a script for a job interview that feels authentic