Tara Moore

Camille Gibson

VP of marketing, General Mills

Camille Gibson

Catherine Hoke

Founder, CEO, Defy Ventures

Catherine Hoke

Fast Company Magazine

How We Name Our Personal Bots

First came Siri. Now there’s Cortana, the new digital personal assistant for Windows Phone. Experts explain why mysterious, futuristic names are all the rage.

How We Name Our Personal Bots

Fast Company Magazine

How to Franchise to Infinity

Final Fantasy was once the gold standard of video games–but that was back in 1987. Many titles have since stolen its glory, but Final Fantasy still hasn’t reached its finale: Its 14th edition comes out on PlayStation 4 this month. Longtime fans lay out its survival strategies.

How to Franchise to Infinity

Fast Company Magazine

Preposterous New Plastics

Procter & Gamble’s newly patented manufacturing process makes plastic packaging up to 75% thinner–potentially saving P&G up to $1 billion per year and keeping countless tons of waste out of landfills. The move follows similar thinning down by Poland Spring and Nivea. But other plastics makers are taking an even more radical turn.

Preposterous New Plastics

Fast Company Magazine

Mission: Design Defense

Great design is more than just great looking. It’s also valuable, and designers are increasingly turning to design patents to protect their wares from copycats.

Mission: Design Defense

Fast Company Magazine

Fly the Friendlier Skies

Celebrated restaurateur Danny Meyer’s firm, Hospitality Quotient, has Delta as a major client–but he isn’t improving the food. The business is teaching customer service. Can he have much success in the airline industry, where low fares dominate?

Fly the Friendlier Skies

“Beyond: Two Souls,” Mixing Cinema And Video Games, One Movie Star Avatar At A Time

Using techniques borrowed from James Cameron’s Avatar, Quantic Dream founder David Cage has created a mighty weapon in his games: emotion.

Fast Company Magazine

The Digital Public Library Of America Launches, But Doesn’t Google Already Do That?

The Digital Public Library of America launches this month, aiming to put America’s entire literary history online. But, wait…

The Digital Public Library Of America Launches, But Doesn’t Google Already Do That?

Superhero Factory Marvel Tries On A New Digital Utility Belt

With adaptive sound to original shows and even Wolverine’s new adventures in Japan, the comic company’s growing far bigger than books.

Superhero Factory Marvel Tries On A New Digital Utility Belt

Fast Company Magazine

The Recommender: Greg Alvo, Jane McGonigal And More On What They’re Loving This Month

Recommendations on books, apps, TV shows and more.

The Recommender: Greg Alvo, Jane McGonigal And More On What They’re Loving This Month

Fast Company Magazine

The Recommender: Avner Ronen, Kelsey Falter, And More On What They’re Loving This Month

What are you loving this month?

The Recommender: Avner Ronen, Kelsey Falter, And More On What They’re Loving This Month

Fast Company Magazine

The Recommender: Ben Smith, Susan McCue, And More On What They’re Loving This Month

What are you loving this month?

The Recommender: Ben Smith, Susan McCue, And More On What They’re Loving This Month

Fast Company Magazine

Foursquare’s Tristan Walker Checks Out For Andreessen Horowitz

FourSquare’s Tristan Walker is checking out for Andreessen Horowitz.

Foursquare’s Tristan Walker Checks Out For Andreessen Horowitz

06.05.12 | 3:30 pm

Lily Cole

Brand Ambassador, The Body Shop

Lily Cole

06.05.12 | 3:29 pm

Nancy Lublin

CEO, DoSomething.org

Nancy Lublin

Alessandra Lariu

Cofounder, SheSays

Alessandra Lariu

06.05.12 | 3:29 pm

Pamela Jeffery

Founder, Women’s Executive Network

Pamela Jeffery

06.05.12 | 3:29 pm

Gina Harman

CEO, Accion U.S. Network

Gina Harman

06.05.12 | 3:29 pm

Erin Ganju

Cofounder and CEO, Room To Read

Erin Ganju

Impact

When it comes to saving the planet, innovation has to be a team effort

The ocean is full of tiny plastic particles. Now we can track them with satellites

Your favorite childhood book perpetuates the meritocracy myth. ‘Three Little Engines’ sets the record straight

News

Richard Branson space launch: Watch the livestream of the historic Virgin Galactic flight

Cut water use by 15% this summer, California governor says

German psychologists finally discover how you can stop buying things you don’t need

Co.Design

Why Netflix movies look so weird

Why this coffee shop turned its baristas into construction workers during COVID-19

The most decorated Olympian in track and field history is giving fellow athletes $10K each for childcare

Work Life

Exactly how to approach your goals so you make meaningful progress (and quit procrastinating)

It’s okay not to have career goals. Here’s what to do if you don’t

Your employees aren’t underperforming. They’re dealing with post-pandemic trauma