Simone Baribeau

Hey Nokia, Time For Another Pivot?

Nokia has been a market leader in everything from rubber to consumer electronics to mobile phones. Will competition from Apple and Google force it to pivot again?

5 Ways The Obama Campaign Was Run Like A Lean Startup

How Barack Obama became the pivoter-in-chief to win the 2012 election.

The Pinterest Pivot

When women shunned shopping app Tote, CEO Ben Silbermann put a pin in it, and created social media’s fastest growing website.

What Is The Pivot? We Asked Intel, Zappos, Instagram, Pandora, Box…

Intel Wants You To Fall In Love With Tech (Again)

Dylan Smith Reveals The Strategic Shift That Made Box A Cloud Storage Hit

Ship First And Ask Questions Later: How Fondu Made Its Mobile App More Tasty

How Pandora Soothed The Savage Beast

Before Pandora conquered streaming radio, it was the algorithm powering in-store music kiosks. Here’s how Savage Beast Technologies outlived the record store.

Reclaiming Coupons And The Company Vision

After investors “sure path” to success in the daily deals industry failed, CityPockets CEO Cheryl Yeoh reinvented her company as a Pinterest for the thrifty.

How Tony Hsieh Pivoted Zappos Into A $1.2 Billion Amazon Acquisition

Zappos.com flipped a switch and ditched 25% of its revenue. The resulting growth led Amazon.com to buy the once-struggling company for over $1 billion.

How Kevin Systrom Chucked His Check-in App, Launched Instagram, And Landed Serious Facebook Cash

Pivoting From A White Label YouTube To A Multi-Million-Dollar Exit

When customers snubbed Vitrue CEO Reggie Bradford’s “white label YouTube,” he found a better way to engage them with corporate ad campaigns.

When Growing The Business Means Firing Your Customers

CloudLock CEO Gil Zimmermann saw that his employees had stopped eating their own dogfood, so he scrapped the business model and pivoted to an even better one. Here’s how.

LiveOps Goes Social

The Pivot That Changed The World

Apple And Facebook Stole Fast Society’s Mojo, Here’s How It Rallied

Signpost Connects Businesses With Customers When The Daily Deal Is Done

The lovechild of Groupon and Foursquare was never meant to be. So Stuart Wall found another way to help small businesses advertise.