Shawn Parr

Shawn Parr is the Guvner & CEO of Bulldog Drummond, an innovation and design consultancy headquartered in San Diego whose clients and partners have included Starbucks, Diageo, Jack in the Box, Taco Bell, Adidas, MTV, Nestle, Pinkberry, American Eagle Outfitters, Ideo, Sony, Virgin, Disney, Nike, Mattel, Heineken, Annie’s Homegrown, Kashi, The Michael J. Fox Foundation for Parkinson’s Research, The Honest Kitchen, and World Vision. Follow the conversation at @BULLDOGDRUMMOND.

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Work Life

When It Comes To Strategy, What Game Is Your Company Playing?

Having observed many global and start-up organizations struggle with the definition, application and execution of strategy, I decided to do something I vowed to never do, compare business to sports. Let’s start by assuming that strategy is defined as the game plan that provides a team direction on how to play and achieve their goal, and execution is the specific moves the team plays during the game. Using this example as the foundation, the following are key rules that will help your team strategize and play a successful game.

When It Comes To Strategy, What Game Is Your Company Playing?
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