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Sara Arnell was appointed CEO of Arnell Group in 2011. Previously, she had spent 21 years directing brand and business strategy for the clients of Arnell Group. In her role, she manages the agency’s internal brand consulting group, directing consumer research, consumer insights and the development of business, brand and digital strategies which form a seamless bridge to AG’s advertising and design teams. Throughout her time at AG, Sara has been integral to the development of global brand positioning, communication platform development and innovation architecture for such clients as Jose Cuervo International, Revlon, GNC, PepsiCo, Mars, Unilever and Johnson & Johnson.