Sandie Glass

Sandstorm inc. is an innovation firm specializing in the upfront insights and innovation process. Sandie Glass and Laura Wolfram bring a combined 34 years of experience in helping countless Fortune 500 companies like Procter & Gamble, GlaxoSmithKline, Diageo, Tyson and M&M/Mars tap into their creativity to achieve remarkable business solutions for market success. Their strategic focus and consumer insights combined with extraordinary talents and gut instincts take the "blinders off" to unleash incredible business opportunities that connect with consumers who want to BUY.

Stories by Sandie GlassRSS

Fast Company

What Were They Thinking? The Kiss That Lost Its Cocoa

Hershey’s had what could have been a huge hit on its hands with Kissables– but an unfortunate decision to cheapen the product led to its demise.

Fast Company

What Were They Thinking? The Morning Java That Left Us Cold

Americans drink 400 million cups of coffee every day–so why was Maxwell House Ready-To-Drink Coffee such a colossal flop? Branding lessons from a morning brew gone wrong.

Fast Company

What Were They Thinking? The Chips That Sent Us Running To The Loo

Americans love junk food, and we continue to fool ourselves into thinking that there is a magical solution that will allow us to eat as much as we want without gaining any weight. In 1998, Frito-Lay introduced WOW Chips, fat-free chips made with olestra–whose molecules acted like a laxative when people ate too much. Here’s how Frito-Lay played chicken with a branding disaster.

Fast Company

What Were They Thinking? When The Fizz Went Flat For Crystal Pepsi

What other brands can learn from the spectacular flop that was Crystal Pepsi.

Fast Company

What Were They Thinking? Swoops, Hershey’s Chocolate Oops

When you can’t sell chocolate to a country full of sugar addicts, you know you have a problem. What went wrong with one of Hershey’s “innovative” chocolate treats.

Fast Company

What Where They Thinking? For Oreo–And Lots Of Brands–Bigger Isn’t Better

Marketed as America’s favorite cookie, Oreo has become an American icon. Two chocolaty circular cookie wafers held together by a sweet vanilla creme filled center have become the perfect accompaniment for milk and an irresistible snack for young and old alike.

Fast Company

What Were They Thinking? Orbitz, The Lava Lamp Of Soft Drinks

It was 1996 when Orbitz, the lava lamp of soft drinks, streaked through the galaxy and onto shelves. Despite its cult following, the brand offers up a few lessons in what not to do when launching a new product in the food or drink category.

Fast Company

What Were They Thinking? The Day Ketchup Crossed The Line From Perfect To Purple

Heinz ketchup is an iconic American brand, practically perfect in every way. Why mess with it?

Fast Company

What Were They Thinking? The Little Cupcake Holder That Lost Its Way

How much time have you spent this week wondering how to transport a single cupcake in your kid’s lunchbox without the frosting getting all smushed? Not much? Sounds about right. The second in a series about the absurd ideas and products that actually made it to market–and what we can learn from them.

Fast Company

What Were They Thinking? The Cautionary Tale Of Kinoki’s Snake-Oil Ad Tactics

Kinoki foot pads promised to painlessly suck harmful toxins from your body through the soles of your feet, and the company sold $14 million worth before its ads were yanked by the FTC and it was forced to pay it all back. The first in a series about the absurd ideas and products that actually made it to market–and what we can learn from them.

Ideas

The Newest Burger At Sonic Blends The Beef With Mushrooms So You Eat Less Meat

Ideas

How The Next Generation Of West Virginians Are Building A Way Out Of The State’s Coal Economy

Ideas

If You Can’t Ban Cars Downtown, Just Take Away The Parking Spaces

Entertainment

This Nike Ad Subtly, Respectfully Celebrates Pride Week

Entertainment

Showtime’s “More Than T” Profiles 7 Transpeople Who Transcend That One Letter

Entertainment

Your Instagram Photos Star In This Funny (And Creepy) Short Film

Co.Design

Product

Amazon Just Patented A Drone Skyscraper

Spaces

This Beautiful Replica Of The Moon Is Floating Around London

Graphics

13 Courtroom Drawings That Captured History

Fast Company

Leadership

Want To Be More Creative And Successful? Fight The Urge To Focus

Ideas

The Newest Burger At Sonic Blends The Beef With Mushrooms So You Eat Less Meat

Entertainment