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The up-and-coming companies that are disrupting industries.
Baltimore-based, Rye Rye, already heralded by NME in trends for 2008 as “the latest prodigy from the Spank Rock stable that has A&Rs frothing,” is the new face of female hip –hop …this is Nu-Hop! Nu-Hop had been stripped of negativity and this 17 year old rapper is throwing a fresh, unique, dance fueled, fun direction into the mix.
Rye Ryes debut single “Shake It To The Ground” assisted by DJ Blagstarr has received global attention, resulting with 1,000,000 youtube video views, the backing of Hollywood blogger extraordinaire Perez Hilton, a feature on MTV U.S.A News and currently in the UK the video is on MTV Base/ MTV2 / MTV dance. Rye Rye is a protégé of British/Sri Lankan femcee M.I.A, whom were both on the live explosive uberactive Kala tour, along with rapping on M.I.A s recent hit “Paper Planes” she also performed with her on the David Letterman show U.S.A.
This teen sensation is at the helm of a movement that is already encouraging people to look out of the old school hip-hop box! Mentioned in April 08 in the No.2 spot in NMEs: “ The Future 50 bands, artists and innovators driving music forward” alongside M.I.A, The Cool Kids, Santogold, and airplay support from Radio 1s Rob Da Bank, Rye Rye is a new force to watch out for.