Rick Barrack

Rick Barrack is the Chief Creative Officer/Partner at CBX and one of its founding partners. As lead creative he is responsible for inspiring, directing and motivating the creative teams to develop powerful design solutions. Barrack has close to 20 years of experience in corporate identity and consumer brand identity design. He has led major design initiatives for companies such as IBM, Hewlett Packard, Petro-Canada, ExxonMobil, Johnson & Johnson, and Del Monte Foods. Prior to creating CBX, Barrack was a Senior Design Director at FutureBrand and Design Director at LPK. [www.cbxblog.com]

Innovation By Design

The Brain-Dead Design Behind The USDA’s New Dietary Chart

For Twitter’s 5th Birthday, New Grown-Up Logos

You’ve grown to 140 million tweets per day and impacted global politics. It’s time you moved beyond the cartoon birdie. Here’s three takes on a new Twitter logo.

For Twitter’s 5th Birthday, New Grown-Up Logos

You Asked, and Rick Answers: A Revamp Of the Sherwin-Williams Logo

In January, Rick Barrack asked you what logo most needed an overhaul. The answer? Sherwin-Williams. Here’s his stab at a quick refresh.

Could You Create a Brand That Celebrates Reuse Instead of Consumption?

How the USPS Can Rebrand Itself: Clever Pop Up Shops

Hey Dems, GOP, and Tea Party! We Redid Your Crappy Logos

05.28.10 | 1:45 am

Indy500’s Danica Effect: Brands, Are You Listening?

Indy500’s Danica Effect: Brands, Are You Listening?

04.28.10 | 2:10 am

Beware of Ad Creeps on the Golf Course

Beware of Ad Creeps on the Golf Course

03.30.10 | 12:45 am

Sign of Humanitarian Relief That Anyone Can Understand

Sign of Humanitarian Relief That Anyone Can Understand

Impact

New York City’s school buses will now be automatically routed and tracked using Via’s algorithm

These tiny magnetic springs melt microplastics into nothing

This tech company says offsets aren’t enough—it’s time to pay for negative emissions

Creativity

‘Matrix 4’: Everything we know so far (and what we’re dying to know)

The Museum of Ice Cream is returning to New York City with a permanent location

Kanye’s ‘Star Wars’-themed homeless shelter could get the Death Star treatment

Co.Design

Two MIT Media Lab scholars quit as Jeffrey Epstein connections emerge

The cult scent brand Diptyque is reviving a centuries-old way of wearing perfume

Researchers confirm that your selfies make you look like an a**hole

Work Life

This ‘unproductive’ activity can actually help you get more done

500 interns later, here’s what I learned about transitioning them to employees

Why being nice isn’t always good for your career