Rick Barrack

Rick Barrack is the Chief Creative Officer/Partner at CBX and one of its founding partners. As lead creative he is responsible for inspiring, directing and motivating the creative teams to develop powerful design solutions. Barrack has close to 20 years of experience in corporate identity and consumer brand identity design. He has led major design initiatives for companies such as IBM, Hewlett Packard, Petro-Canada, ExxonMobil, Johnson & Johnson, and Del Monte Foods. Prior to creating CBX, Barrack was a Senior Design Director at FutureBrand and Design Director at LPK. [www.cbxblog.com]

Innovation By Design

The Brain-Dead Design Behind The USDA’s New Dietary Chart

For Twitter’s 5th Birthday, New Grown-Up Logos

You’ve grown to 140 million tweets per day and impacted global politics. It’s time you moved beyond the cartoon birdie. Here’s three takes on a new Twitter logo.

For Twitter’s 5th Birthday, New Grown-Up Logos

You Asked, and Rick Answers: A Revamp Of the Sherwin-Williams Logo

In January, Rick Barrack asked you what logo most needed an overhaul. The answer? Sherwin-Williams. Here’s his stab at a quick refresh.

Could You Create a Brand That Celebrates Reuse Instead of Consumption?

How the USPS Can Rebrand Itself: Clever Pop Up Shops

Hey Dems, GOP, and Tea Party! We Redid Your Crappy Logos

05.28.10 | 1:45 am

Indy500’s Danica Effect: Brands, Are You Listening?

Indy500’s Danica Effect: Brands, Are You Listening?

04.28.10 | 2:10 am

Beware of Ad Creeps on the Golf Course

Beware of Ad Creeps on the Golf Course

03.30.10 | 12:45 am

Sign of Humanitarian Relief That Anyone Can Understand

Sign of Humanitarian Relief That Anyone Can Understand

Impact

As cities make deep cuts because of COVID-19, police departments are keeping their funding

Another consequence of climate change: dinky little trees

Restaurant eating during the pandemic is upending the movement to eliminate single-use plastic

Creativity

This haunting 8:46 spot is the most powerful corporate response to the George Floyd murder

K-pop stans may have caused the Dallas Police Department’s surveillance app to crash

Why Amazon’s support for the racial inequality protests rings hollow

Co.Design

Legendary artist Christo has died. See 10 of his greatest works

Google Search will now favor websites with great UX

Move over, data visualization. The era of ‘data simulation’ is here

Work Life

We need brands to behave like activists

How COVID-19 should impact performance reviews

Why this CEO says ‘staying nimble’ is key to the success of direct-to-consumer businesses