Rick Barrack

Rick Barrack is the Chief Creative Officer/Partner at CBX and one of its founding partners. As lead creative he is responsible for inspiring, directing and motivating the creative teams to develop powerful design solutions. Barrack has close to 20 years of experience in corporate identity and consumer brand identity design. He has led major design initiatives for companies such as IBM, Hewlett Packard, Petro-Canada, ExxonMobil, Johnson & Johnson, and Del Monte Foods. Prior to creating CBX, Barrack was a Senior Design Director at FutureBrand and Design Director at LPK. [www.cbxblog.com]

Innovation By Design

The Brain-Dead Design Behind The USDA’s New Dietary Chart

For Twitter’s 5th Birthday, New Grown-Up Logos

You’ve grown to 140 million tweets per day and impacted global politics. It’s time you moved beyond the cartoon birdie. Here’s three takes on a new Twitter logo.

For Twitter’s 5th Birthday, New Grown-Up Logos

You Asked, and Rick Answers: A Revamp Of the Sherwin-Williams Logo

In January, Rick Barrack asked you what logo most needed an overhaul. The answer? Sherwin-Williams. Here’s his stab at a quick refresh.

Could You Create a Brand That Celebrates Reuse Instead of Consumption?

How the USPS Can Rebrand Itself: Clever Pop Up Shops

Hey Dems, GOP, and Tea Party! We Redid Your Crappy Logos

05.28.10 | 1:45 am

Indy500’s Danica Effect: Brands, Are You Listening?

Indy500’s Danica Effect: Brands, Are You Listening?

04.28.10 | 2:10 am

Beware of Ad Creeps on the Golf Course

Beware of Ad Creeps on the Golf Course

03.30.10 | 12:45 am

Sign of Humanitarian Relief That Anyone Can Understand

Sign of Humanitarian Relief That Anyone Can Understand

Impact

This interactive map shows how wrong we picture the world

California just decided to move to 100% electric city buses

This sparkling water is the first drink to get its fizz from CO2 captured from the atmosphere

Creativity

SNL’s must-see Weezer sketch is probably making fun of you

Top 5 Ads Of The Week: Ryan Reynolds sips his gin with tongue in cheek

Kevin Reilly will oversee content at WarnerMedia’s new streaming app

Co.Design

This AI can see in total darkness

You’ve seen this font before, but you probably don’t know its name

People keep attacking Waymo’s autonomous cars

Work Life

Leadership is about coaching. Here’s how to do it well.

Why being a manager is a career change, not a promotion

This is what you need to do to overcome negative self-talk