Rick Barrack

Rick Barrack is the Chief Creative Officer/Partner at CBX and one of its founding partners. As lead creative he is responsible for inspiring, directing and motivating the creative teams to develop powerful design solutions. Barrack has close to 20 years of experience in corporate identity and consumer brand identity design. He has led major design initiatives for companies such as IBM, Hewlett Packard, Petro-Canada, ExxonMobil, Johnson & Johnson, and Del Monte Foods. Prior to creating CBX, Barrack was a Senior Design Director at FutureBrand and Design Director at LPK. [www.cbxblog.com]

Innovation By Design

The Brain-Dead Design Behind The USDA’s New Dietary Chart

To see whether he wasn’t the only one baffled by the chart’s lame graphics, Rick Barrack interviewed the proverbial guy on the street.

The Brain-Dead Design Behind The USDA’s New Dietary Chart

For Twitter’s 5th Birthday, New Grown-Up Logos

You’ve grown to 140 million tweets per day and impacted global politics. It’s time you moved beyond the cartoon birdie. Here’s three takes on a new Twitter logo.

For Twitter’s 5th Birthday, New Grown-Up Logos

You Asked, and Rick Answers: A Revamp Of the Sherwin-Williams Logo

In January, Rick Barrack asked you what logo most needed an overhaul. The answer? Sherwin-Williams. Here’s his stab at a quick refresh.

Could You Create a Brand That Celebrates Reuse Instead of Consumption?

How the USPS Can Rebrand Itself: Clever Pop Up Shops

Hey Dems, GOP, and Tea Party! We Redid Your Crappy Logos

05.28.10 | 1:45 am

Indy500’s Danica Effect: Brands, Are You Listening?

Indy500’s Danica Effect: Brands, Are You Listening?

04.28.10 | 2:10 am

Beware of Ad Creeps on the Golf Course

Beware of Ad Creeps on the Golf Course

03.30.10 | 12:45 am

Sign of Humanitarian Relief That Anyone Can Understand

Sign of Humanitarian Relief That Anyone Can Understand

Impact

Private planes, mansions, and superyachts: What gives billionaires such a massive carbon footprint

Santa Monica is testing the first zero-emissions delivery zone

This California city banned the construction of any new gas stations

News

Pokémon’s 25th birthday has fans rediscovering Pokémon Go mania

House stimulus vote update: Here’s the latest on third checks, extra unemployment

How Dominion Voting Systems’ defamation lawsuit exposes the My Pillow Guy’s patriot act

Co.Design

This new Facebook ad targets the only people left who actually like the brand

See the tiny new Apple stores inside Target

7 tangible ways to make vaccine websites more accessible

Work Life

4 ways to use discipline to be more productive

How PayPal is allocating its $535 million commitment to fight economic inequality

5 tips for inspiration when your creative reserves are depleted