Rick Barrack

Rick Barrack is the Chief Creative Officer/Partner at CBX and one of its founding partners. As lead creative he is responsible for inspiring, directing and motivating the creative teams to develop powerful design solutions. Barrack has close to 20 years of experience in corporate identity and consumer brand identity design. He has led major design initiatives for companies such as IBM, Hewlett Packard, Petro-Canada, ExxonMobil, Johnson & Johnson, and Del Monte Foods. Prior to creating CBX, Barrack was a Senior Design Director at FutureBrand and Design Director at LPK. [www.cbxblog.com]

Innovation By Design

The Brain-Dead Design Behind The USDA’s New Dietary Chart

To see whether he wasn’t the only one baffled by the chart’s lame graphics, Rick Barrack interviewed the proverbial guy on the street.

The Brain-Dead Design Behind The USDA’s New Dietary Chart

For Twitter’s 5th Birthday, New Grown-Up Logos

You’ve grown to 140 million tweets per day and impacted global politics. It’s time you moved beyond the cartoon birdie. Here’s three takes on a new Twitter logo.

For Twitter’s 5th Birthday, New Grown-Up Logos

You Asked, and Rick Answers: A Revamp Of the Sherwin-Williams Logo

In January, Rick Barrack asked you what logo most needed an overhaul. The answer? Sherwin-Williams. Here’s his stab at a quick refresh.

Could You Create a Brand That Celebrates Reuse Instead of Consumption?

How the USPS Can Rebrand Itself: Clever Pop Up Shops

Hey Dems, GOP, and Tea Party! We Redid Your Crappy Logos

05.28.10 | 1:45 am

Indy500’s Danica Effect: Brands, Are You Listening?

Indy500’s Danica Effect: Brands, Are You Listening?

04.28.10 | 2:10 am

Beware of Ad Creeps on the Golf Course

Beware of Ad Creeps on the Golf Course

03.30.10 | 12:45 am

Sign of Humanitarian Relief That Anyone Can Understand

Sign of Humanitarian Relief That Anyone Can Understand

Impact

In a battle between this endangered flower and a lithium mine, who should win?

The price tag for a net zero transition: $3.5 trillion a year

This guaranteed income pilot gives low-income New York mothers $1,000 a month

News

Report: Fashion retailer Shein eyes U.S. IPO, the first after China’s crackdown on stock listings

New York’s mask mandate is in jeopardy. Here’s what could happen next

Design your own credit report from scratch using this new tool from Experian

Co.Design

One huge post-pandemic shift for retail workers? More comfortable stores to work in

From reels to ruins: See inside America’s crumbling movie theaters

The trolliest drop this year uses illegal logos from Coca-Cola, Walmart, Tesla, and Microsoft

Work Life

Switching careers? Here are 4 ways to find a knowledgeable mentor

Why no one on your team wants to be a manager anymore—and how to change that

5 ways to set winning goals–and stick to them