Paul Rice is President & CEO of Fair Trade USA. Since launching the Fair Trade Certified label in 1998, Paul has pushed to mainstream the Fair Trade movement and expand its impact on farming communities. In partnership with over 750 companies, Fair Trade USA has helped drive U.S. retail sales of Fair Trade Certified products to an estimated $1.5 billion in 2011, helping millions of small farmers and farm workers live better.
In addition to being named Fast Company’s “Social Capitalist of the Year” four years in a row (2005-2008), Paul has been honored for his pioneering work as a social entrepreneur by Ashoka, the World Economic Forum, Ethisphere and the Skoll Foundation for Social Entrepreneurship. Previously, Paul worked for 11 years as a rural development specialist in Nicaragua, where he founded Nicaragua’s first Fair Trade, organic coffee export cooperative. He holds a BA from Yale University and an MBA from UC Berkeley.
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