Nikki Pfarr

Nikki Pfarr

Nikki Pfarr is a researcher and strategist at award-winning technology product design firm Artefact. She is passionate about understanding human behavior, especially the complex factors that influence lifestyle and purchasing decisions. Her focus is on creating tools that help designers and researchers gather new data, reframe complex problems, and identify opportunities for innovation.

10 Scientific Insights That Could Make You A Better Designer

Insights from fields such as behavioral economics and cognitive psychology can help designers build better products. Here, Nikki Pfarr of Artefact shows how.

To Get Users To Make Smarter Choices Now, Show Them Their Future

Design can be used to introduce users to the future now, so they can act in ways that will benefit them in the future.

Impact

Will there be a market for the coming explosion of electric cars?

Gifts from the 50 biggest donors dropped by half in 2018

Poor scheduling costs hourly workers sleep and happiness

Creativity

Finally! Doritos makes a chip bag that cleans your dusty fingers

The fallout from NYT’s Ryan Adams exposé has already arrived

Home Page is being rereleased, like a time capsule from the internet’s early days

Co.Design

Can architecture help you live forever?

Carry your kid’s diapers, but make it fashion with this fanny pack

This magic fabric ensures you’re never too hot and never too cold

Work Life

5 reasons why you’re still sleeping terribly

We need to stop striving for work-life balance. Here’s why

Want to cut your work hours in half? Create an A/B schedule