Nikki Pfarr is a researcher and strategist at award-winning technology product design firm Artefact. She is passionate about understanding human behavior, especially the complex factors that influence lifestyle and purchasing decisions. Her focus is on creating tools that help designers and researchers gather new data, reframe complex problems, and identify opportunities for innovation.
collections
NewsletterCourses and LearningAdvertiseCurrent IssueTech Forecast
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business
Follow us:
