A seasoned design thinker and creative strategist, Mitch Baranowski co-founded BBMG to help create disruptive business solutions and delightful brand experiences. He has overall responsibility for the brand innovation firm’s creative direction and operations. Since 2003, Mitch has helped dozens of start-ups develop brands, spearheaded multinational consumer campaigns and advised numerous Fortune 500 companies on how to create shared value by connecting sustainability, enterprise strategy, product development and brand marketing. Recent clients include adidas, Disney Consumer Products, eBay, Eileen Fisher, Ekocycle, Johnson & Johnson, L’Oréal Paris, NBCUniversal, PepsiCo and Target. A frequent guest lecturer at NYU, Parsons, FIT and Pratt Institute, Mitch got his start working for the NPR affiliate in Austin, Texas. He likes to call himself a “recovering journalist,” quick to wax rhapsodic about his favorite country music artists, from Lefty Frizzell and Loretta Lynn to Wilco and the Old 97s.
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