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MATTHEW E. MAY is is the author of THE LAWS OF SUBTRACTION: 6 Simple Rules for Winning in the Age of Excess Everything, as well as three previous, award-winning books: The Elegant Solution, In Pursuit of Elegance, and The Shibumi Strategy. A popular speaker, creativity coach, and close advisor on innovation to companies such as ADP, Edmunds, Intuit, and Toyota, he is the founder of Edit Innovation, an ideas agency based in Los Angeles. His articles have appeared in national publications such as Fast Company, The Rotman Magazine, Design Mind, MIT/Sloan Management Review, USA Today, Strategy+Business, and Quality Progress. He has appeared in The Wall Street Journal and on National Public Radio. A graduate of the Wharton School of Business and Johns Hopkins University, he lives in Southern California. You can follow him on Twitter @MatthewEMay.