Matt Nelson

Forget “Mad Men”–Now Is The Golden Era For Advertising

Today, advertising is less about one-way communication and all about brand journalism: a focus on uncovering the core stories at the heart of a brand, creating supporting narratives, and seeding them to their intended audiences where they are most likely to encounter them.

Forget “Mad Men”–Now Is The Golden Era For Advertising

Impact

See a real-time map of all the fires burning down the Amazon

Can we print a new set of coral reefs before they’re gone?

The world’s smallest bike share can be found in this tiny village north of the Arctic Circle

Creativity

China is using Disney’s ‘Mulan’ to smear Hong Kong protesters

‘Matrix 4’: Everything we know so far (and what we’re dying to know)

The Museum of Ice Cream is returning to New York City with a permanent location

Co.Design

Wayfair sells 14 million products. Here’s what its first-ever store is like

This ingenious sleep kit turns any sofa into a bed

Ikea is quietly changing its brand again—for a very good reason

Work Life

Five things you must not do during your internship if you ever want a real job

Giving up on my medium-term goal allowed me to grow my company

This is the right way to reply to a recruiter message on LinkedIn