Matt Nelson

Forget “Mad Men”–Now Is The Golden Era For Advertising

Today, advertising is less about one-way communication and all about brand journalism: a focus on uncovering the core stories at the heart of a brand, creating supporting narratives, and seeding them to their intended audiences where they are most likely to encounter them.

Forget “Mad Men”–Now Is The Golden Era For Advertising

Impact

This interactive map shows how wrong we picture the world

California just decided to move to 100% electric city buses

This sparkling water is the first drink to get its fizz from CO2 captured from the atmosphere

Creativity

Top 5 Ads Of The Week: Ryan Reynolds sips his gin with tongue in cheek

Kevin Reilly will oversee content at WarnerMedia’s new streaming app

CBS gives a whopping 1/6th of Moonves’ severance to anti-sexual harassment groups

Co.Design

This AI can see in total darkness

You’ve seen this font before, but you probably don’t know its name

People keep attacking Waymo’s autonomous cars

Work Life

Why being a manager is a career change, not a promotion

This is what you need to do to overcome negative self-talk

Are you making one of these 4 common business writing mistakes?