Matt Nelson

Forget “Mad Men”–Now Is The Golden Era For Advertising

Today, advertising is less about one-way communication and all about brand journalism: a focus on uncovering the core stories at the heart of a brand, creating supporting narratives, and seeding them to their intended audiences where they are most likely to encounter them.

Forget “Mad Men”–Now Is The Golden Era For Advertising

Impact

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News

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Co.Design

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Work Life

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