Matt Nelson

Forget “Mad Men”–Now Is The Golden Era For Advertising

Today, advertising is less about one-way communication and all about brand journalism: a focus on uncovering the core stories at the heart of a brand, creating supporting narratives, and seeding them to their intended audiences where they are most likely to encounter them.

Forget “Mad Men”–Now Is The Golden Era For Advertising

Impact

Why haven’t we evolved a solution to aging?

To fix the climate, we have to fix our soil

High CO2 levels will wreck plants’ nutritional value, so don’t plan on surviving on vegetables

Creativity

“The day innocence died”: How the media covered Columbine 20 years ago

That tone-deaf Ancestry ad was playing on Canadian emotions about Americans

Netflix is opening a production hub in NYC

Co.Design

An ex-Apple designer explains why Cupertino didn’t address screen addiction earlier

The real reason why luxury fashion brands love the art world

Furniture made out of old jeans is way more beautiful than it sounds

Work Life

You should take “you have too much time on your hands” as a compliment

Running a business helped me recover from burnout. Here’s how

Five things every cover letter needs and one thing to delete