As a namer and writer in the Chicago office of Landor Associates, Matt Gordon puts words to work.
Through his naming work, he develops compelling names that help brands articulate their positioning to prospects, customers, employees, and shareholders. He has recently completed high-visibility naming projects for Charles Schwab, Coors, FedEx, and Microsoft.
His broad copywriting experience has made him a key contributor to Landor's work with Coors, Frito-Lay, and other clients, for whom he has developed brandlines, websites, retail signage, retail packaging, and corporate advertising.
Matt has also facilitated workshops to help clients articulate their goals and define new brands and brand strategies.
Prior to working at Landor, Matt worked at both Gensler and Fitch with such clients as Adidas, Eastman Kodak, General Electric, the General Services Administration, Harman International, and Microsoft.
He holds a BA in linguistics and philosophy from Macalester College in Minnesota.